About Barcelo Hotel Group
Barceló Hotel Group is the 2nd largest hotel chain in Spain and one of the 30 largest in the world in number of rooms. We currently have 300 four- and five-star urban and leisure hotels with more than 65.000 rooms distributed in over 30 countries and marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. Our main mission is to take care of our guests!

In the Atlantic Area we currently have a total of 33 hotels, comprising the regions of Canary Islands (27 hotels), Madeira (3 hotels) and Cape Verde (3 hotels). And there are more to come!

Why should Travel Sellers work with Barcelo Hotel Group?
Guaranteed quality standards: Barceló Hotel Group “Best Hotel Management Company” at the World Travel Awards.

Share a little about what you're most excited about at Barcelo Hotel Group?
FRESH - the pillar of our corporate culture:
- FLEXIBILITY. Customized dynamism, evolution and rhythm to achieve a freedom that allows us to continue moving and advancing.
- RESPONSIBILITY. Our commitment to a more sustainable world and with the possibility of having a positive impact on the environment that surrounds us.
- SPIRIT OF SERVICE. Every detail counts to always provide the best service and exceed the expectations of our customers.
- HOSPITALITY. Creative and innovative proposals for our guests to enjoy the local culture and feel at home.

What sets you apart from the competition?
Milestones 2024:
- 2nd largest hotel chain in Spain
- The first Spanish hotel chain whose sustainability standards Barceló ReGen are endorsed by the GSTC.
- Barceló Hotel Group has been awarded 9 Michelin stars.
- Barceló Hotel Group “Best Hotel Management Company” at the World Travel Awards.
- Strengthened balance sheet: no financial debt.

What is new and exciting that you're looking forward to sharing with this year's ETAF delegates?
- Royal Hideaway Corales Villas (Tenerife): opening March 2025
- Barceló Santa Cruz Contemporáneo (Tenerife): opening December 2025
- Barceló Marine Boa Vista (Cape Verde): opening September 2025
- Royal Hideaway Santa Maria (Cape Verde): first hotel on the island of Sal, start of construction September 2025, opening end of 2027

What are some of the trends you're seeing, and what initiatives are you developing to support travel sellers growing their business
- Sustainability: Barceló Hotel Group is the first Spanish hotel chain whose sustainability standards Barceló ReGen are endorsed by the GSTC.
- Culinary experiences: Barceló Hotel Group has been awarded 9 Michelin stars.
- Trust / guaranteed quality standards: Barceló Hotel Group “Best Hotel Management Company” at the World Travel Awards.
- Booking platform for travel professionals – Barceló Pro: https://www.barcelopro.com/en_us/
- AI: https://www.linkedin.com/pulse/ai-travel-algorithms-tourism-more-human-ra%C3%BAl-gonz%C3%A1lez-v5suf/
- Authentic local experiences - platform Barceló Experiences: https://www.barcelo.com/guia-turismo/en/ 
- Personalization and up to date information - Barceló Hotel Group App: https://barcelo.app.link/portalwifi

What are your traditional commission structures?
See https://www.barcelopro.com/en_us/

What tools/technologies do you have in place to support travel sellers, and do they integrate into current technologies?
- Barceló Pro - Booking platform for travel professionals with rewards system: https://www.barcelopro.com/en_us/ 
- Barceló Experiences – platform for authentic local experiences in destination: https://www.barcelo.com/guia-turismo/en/
- Barceló App – up to date information and personalization for in-house guests, but at the same time also provides a lot of useful information for travel advisors: https://barcelo.app.link/portalwifi

Do you have a Travel Advisor Specialist Program and if so please share the URL where advisors can learn more or sign-up:
https://www.barcelopro.com/en_us/

How and where can travel advisors book or get support when selling your product?
Barceló Pro: https://www.barcelopro.com/en_us/