Tells us about Hyatt Inclusive Collection
Hyatt is a leading global hospitality company with more than 1,300 properties across over 75 countries. Known for its exceptional service, innovative design, and diverse brand portfolio, Hyatt is committed to delivering personalized experiences and care that make guests feel more than welcome, wherever they stay.

Share a little about what you're most excited about at Hyatt Inclusive Collection?
Hyatt’s culture is rooted in genuine care — for guests, colleagues, and communities. What excites me most is the strong sense of belonging and support, where everyone is empowered to grow and make a difference. It’s a purpose-driven environment that values empathy, collaboration, and celebrating individuality across all levels.

What sets your brand apart from the competition?
Hyatt stands out in European travel by combining local authenticity with global standards of care. Our unique value lies in thoughtfully designed properties that reflect each destination’s culture, personalized service, and a diverse brand portfolio—from luxury to lifestyle—catering to modern travelers. World of Hyatt loyalty also enhances every stay with meaningful rewards.

Can you share a success story when working with travel advisors
A travel advisor worked closely with Hyatt Inclusive Collection to create a dream honeymoon at Secrets Bahia Real. The advisor's clients received a room upgrade, daily breakfast, early check-in, late check-out, complimentary Spa entrance and a personalized welcome amenity including a bottle of cava and a handwritten note. Hyatt’s on-property team went further, organizing a private catamaran to Lobos island —exceeding expectations. The advisor credited Hyatt’s responsive support and elevated amenities for securing lifelong clients and glowing referrals.

WOW Factors
Exclusive perks, seamless advisor collaboration, hyper-personalized experiences, assistance on local attractions and concierge service while booking the private boat trip and true VIP treatment.

What is new and exciting that you're looking forward to share with this year's European Travel Agent Forum delegates
What’s new and exciting about Hyatt in Europe is our rapid growth and brand diversification across the continent. We’re expanding into key leisure and lifestyle destinations and bringing bold design and locally inspired experiences to travelers. We’re also excited about the continued growth of our Hyat Inclusive Collection in Europe, offering all-inclusive luxury in iconic destinations like Portugal, Greece, Spain (mainland, Balearics, Canaries) and Bulgaria. This allows travel advisors to offer clients more variety under one trusted brand umbrella. Above all, we’re looking forward to sharing how Hyatt’s commitment to care and personalization continues to set us apart—making it easier than ever for advisors to deliver memorable, high-value European travel experiences.

The travel industry is forever evolving. What are some of the trends you're seeing, and what initiatives is your brand developing to support travel sellers grow their business

Current Trends:

Experiential & Purposeful Travel: Guests seek immersive, meaningful experiences tied to local culture and sustainability.

Luxury & Wellness Demand: Travelers are prioritizing wellness, privacy, and bespoke luxury more than ever.

Bleisure & Work-from-Anywhere: The line between business and leisure travel continues to blur.

Personalization & Flexibility: Travelers expect tailored experiences and booking flexibility.

Hyatt Initiatives to Support Travel Sellers:

Hyatt Privé & Inclusive Collection Tools: Exclusive advisor-only benefits and simplified booking processes make selling more rewarding.

Expanded European Footprint: More brands and destinations across Europe give advisors new, exciting options to offer clients.

Training & Webinars: Ongoing education through Hyatt's learning platforms helps advisors stay updated and competitive.

Marketing Support: Customizable marketing assets and co-op opportunities help boost advisor visibility and drive conversions.

World of Hyatt Loyalty: Strong loyalty benefits increase client satisfaction and repeat bookings.

Hyatt is committed to empowering travel sellers with the tools, access, and support they need to thrive in today’s dynamic market.

What are your traditional commission structures
10% - 15% Standard Commission: depending on markets and booking channel.

Special Programs & Incentives:
• Hyatt Privé
• Inclusive Collection properties (formerly AMR Collection) also offer competitive commissions, often 12%, depending on the market and booking channel.

Why should travel advisors work with your brand
Travel advisors should work with Hyatt because we are deeply committed to partnership, personalization, and delivering exceptional value—for both you and your clients. Here’s why Hyatt stands out:

Advisor-First Approach: We invest in relationships with travel advisors through dedicated programs like Hyatt Privé and Hyatt Inclusive Collection, offering VIP perks, priority support, and insider access that make you shine.

Diverse Brand Portfolio: From luxury to lifestyle and to all-inclusive resorts across Europe, Hyatt gives you flexible options to suit every client type and travel style.

Exclusive Benefits: Through Hyatt Privé and other programs, your clients enjoy upgrades, daily breakfast, welcome amenities, and more.

Expanding Global Footprint: With rapid growth across Europe and beyond, you gain fresh, exciting destinations to offer—backed by Hyatt’s trusted standards of care.

Tools & Support: We provide training, marketing resources, and commission support, making it easier for you to book and grow your business confidently.

In short, Hyatt helps turn first-time bookings into lifelong loyalty.

What tools/technologies do you have in place to support travel sellers, and do they integrate into current available technologies? If yes, please share which ones
Hyatt offers a robust suite of tools and technologies designed to empower travel sellers, streamline bookings, and integrate seamlessly with industry-standard platforms.

Tools & Technologies for Travel Sellers:

Hyatt Privé: Advisor-exclusive booking program offering value-added amenities (upgrades, breakfast, welcome gifts). Bookable via Hyatt Privé partner agencies, with personalized support from dedicated sales teams.

Global Distribution Systems (GDS) Integration.

Hyatt Travel Advisor Portal: Access to brand resources, training, marketing materials, and promotional offers. Downloadable content and campaign assets via mediasite platform.

Hyatt continuously evolves its technology offerings to ensure ease of use, reliable support, and maximum value for travel sellers.

When communicating with your company, what can travel advisors expect (ie turnaround time, dedicated point person, etc.)
When communicating with Hyatt, travel advisors can expect a high level of professionalism, responsiveness, and personalized support.

Dedicated Support & Partnership: via dedicated global sales representative and direct lines of communication with on-property teams. Inclusive Collection advisors benefit from a dedicated sales team and advisor portal with property contacts and tools.

Fast Response Times: Typical response time is within 24 business hours, often faster for urgent or VIP requests. Hyatt prioritizes advisor inquiries, especially for high-value and loyalty clients.

Direct Property Communication: Advisors are encouraged to reach out directly to hotels for special requests, customization, and pre-arrival planning—with priority handling when booking through preferred programs.

Advisor Resources: Mediasite portal with Fact sheets, Product guide, images, videos. Ongoing training webinars and newsletters keep you informed and ahead of trends.

Real Human Support: Hyatt values relationships—expect real people behind the emails and calls, not automated replies. Personalized service is core to the Hyatt culture of care, extended to you as a travel advisor partner.

In short, when you work with Hyatt, you’re not just another booking, you’re a valued partner, with real-time support to help you succeed.

How and where can travel advisors book or get support when selling your product
Travel advisors have multiple easy and effective ways to book Hyatt properties and receive dedicated support when selling our products:

How Travel Advisors Can Book Hyatt:

GDS (Global Distribution Systems) using standard travel agency credentials.

Hyatt.com / Book directly via Hyatt.com

Hyatt Privé (For Luxury & Lifestyle Bookings): Available to affiliated travel agencies/consortia. Learn more at: hyattprivé.com

Inclusive Collection – All-Inclusive Resorts: Book packages or FIT with access to special offers and promotions.

Where Advisors Can Get Support:

Hyatt Travel Advisor Portal: TravelAdvisor.Hyatt.com Access to training & certifications, program guides (Privé, Inclusive Collection), marketing tools, and property info & contacts from the mediasite portal.

Dedicated Sales Support Teams: Hyatt Privé and Inclusive Collection advisors have access to regional sales reps.

On-property sales & concierge teams assist with special requests and VIP handling.

Commission Support
Special rates, perks, and booking channels are available depending on affiliation. In summary, the advisor-first programs make selling Hyatt simple and rewarding.