The European Travel Agent Forum (ETAF) is an exclusive program designed to foster conversations and business opportunities amongst European travel suppliers with a hand-selected audience of leisure travel-advisors with a proven book of European business. ETAF will serve as a collaborative platform conducive to building critical business relationships to maximize ROI.

The Forum will be held on Terceira Island, The Azores, Portugal
Wednesday - Sunday
October 16-20, 2024

ETAF is produced by Travel Show Marketing Group (TravelSMG), an independent event organizer who caters exclusively to global travel suppliers and North American travel sellers mutually interested in conducting business with one another. TravelSMG offers a growing portfolio of large-scale tradeshows as well as boutique niche and destination focused programs. For more information on TravelSMG, visit www.TravelSMG.com.

ETAF will bring a fully vetted audience of Travel Advisors who specialize in European destinations.

Space is limited to 150 leisure travel advisors. Because space is limited, advisors interested in participating will be required to take part in a stringent application process, providing details on their business for consideration of participation.

Travel Advisors interested in participating must first complete a formal application for review and consideration. Our Travel Advisor Relations Team will review each application and will notify the applicant if additional details are needed and/or next steps to determine eligibility. While a number of factors will be taken into consideration, candidates must have meet a minimum of requirements along with a verifiable bookings/revenue of $1 million or more.

Applications must be complete, and the applicant must provide requested details about their business for additional consideration. Applicants are not guaranteed participation, however, will be notified in a timely manner.

TravelSMG is committed to the success of our Travel Advisor Partners and has created a robust offering of events for sellers at all stages in their career and/or specializations. Participation at any event is handled on an event-by-event basis, therefore previous participation at any of our events will not play into eligibility.

Applicants may only register after they have been notified of their eligibility by our Travel Advisors Relations Team. Details will be provided at that time.

If selected to attend, in addition to access to the entire event, you will receive complimentary single-occupancy 4-night stay at our host property, roundtrip airport transfers, and an air travel allowance.

The Event Management team will work with area hotelier partners for optional pre/post familiarization itineraries and site inspections. Details for this year's FAM trips can be found here.

The Event Management team will manage all reservations with our host partner and will make all arrangements direct. Details will be provided once registered. 

ETAF will feature a diverse representation of supplier types, both categorically and geographically. Supplier company types include: All-inclusive resort chains and independent properties; hotel representation companies; destinations/tourism boards; wholesalers/packaged vacation providers; transportation and destination management companies; and key business solutions and resources.

Only bonafide travel advisors who have been selected to participate and registered supplier personnel are eligible to attend ETAF. Spouses and guests are not permitted to participate unless they qualify under those terms.