Clemens Sengwein-Reti
CEO
About Avellera
Avellera - Your Smooth Travel Era
Avellera is your high-end travel partner for FITs & Small Groups. We specialize in exclusive, multi-day trips across Central Europe, providing luxury experiences such as 1st class train trips, yacht rentals, culinary tours, wine tastings, and more. Avellera focuses on delivering a seamless and worry-free travel experience with top-tier accommodations and services.
Why should Travel Sellers work with Avellera?
Travel advisors should choose Avellera because we offer a unique blend of personalized service, sustainability, and seamless technology that enhances both the advisor and client experience. Our tailor-made itineraries cater to the specific desires of each traveler, ensuring unforgettable, authentic journeys that go beyond the ordinary. We prioritize sustainability by incorporating eco-friendly travel options and working closely with local partners, which resonates with the growing demand for responsible tourism.Our easy-to-use trip builder tool and live database allow travel advisors to independently create and book custom itineraries with instant pricing and confirmation, saving time and effort. We also provide real-time support and updates, ensuring every trip runs smoothly and clients receive top-notch service.Additionally, Avellera’s competitive commission structures and volume-based incentives make it a financially rewarding partnership. By working with us, travel advisors can confidently offer their clients unique, high-quality travel experiences while benefiting from our dedicated support and innovative tools.
Share a little about what you're most excited about at Avellera?
At Avellera, our culture is rooted in a love for travel and a hands-on approach. We’re real people who actively test our high-end products, travel to destinations, and meet with partners to ensure the highest customer satisfaction. By forging genuine connections, we deliver authentic, unforgettable trips for travelers.
What sets you apart from the competition?
Avellera sets itself apart in European travel with a strong commitment to authenticity, sustainability, and personalized service on a high level. We prioritize eco-friendly travel by using trains and partnering with local experts, ensuring our journeys are both sustainable and enriching. Our tailor-made adventures are crafted to fit your unique vision, offering immersive experiences that connect you with the true essence of each destination. With hassle-free travel, we handle every detail, allowing you to fully enjoy your trip. Our expert guidance and personalized support ensure a smooth, seamless journey, making your European adventure unforgettable and aligned with your desires.
Share a success story!
One of our most memorable success stories involved organizing a luxurious, multi-city journey for a group of discerning travelers from Vienna to Salzburg, Munich, Zurich, and Milan, with a final departure from Florence. These guests traveled with an extraordinary amount of luggage, so we arranged an additional vehicle dedicated solely to their bags, ensuring they traveled comfortably and worry-free.
Their journey was seamless, with a private compartment reserved just for them on each train, allowing them to relax in utmost comfort.In Venice, they were treated to a unique experience, being picked up directly by gondola, while their luggage was carefully transported separately.
In Switzerland, we secured first-class tickets on the Bernina Express, offering breathtaking views in style. During their time in Austria, we arranged exclusive visits to renowned vineyards, where the owners and sommeliers personally guided them through the estates, culminating in a private wine tasting. The wines they selected were then shipped directly to the U.S., adding a personalized touch to their experience.
To ensure everything was perfect, we provided daily updates via message, keeping them informed and at ease throughout their journey. This attention to detail and commitment to their comfort made the trip truly unforgettable and solidified our relationship with their travel advisor.
What is new and exciting that you're looking forward to sharing with this year's ETAF delegates?
- Motorboat and sailing boat charters in Croatia
- Private plane charters
- High-end hiking trips
- Special retreats on request
- Access our live database and trip builder tool to create and book custom itineraries with instant online pricing and confirmation. This tool allows travel agents to independently design trips or select from our popular routes.
We cater to travel needs across Central Europe and beyond, including:
Austria
Switzerland
Germany
Italy
Hungary
Czech Republic
Slovenia
Slovakia
Poland
Romania
Croatia
Additionally, we work closely with our second family company, Prima Reisen GmbH, specializing in regions such as Finland, Norway, Iceland, Greenland, Sweden, Spain, Scandinavia, UK, Ireland, Scotland, and Greece.
What are some of the trends you're seeing, and what initiatives are you developing to support travel sellers growing their business
The travel industry is indeed constantly evolving, and we’re seeing several key trends shaping the future of travel. One major trend is the growing demand for sustainable and eco-friendly travel options. Travelers are increasingly seeking experiences that minimize their environmental impact, and at Avellera, we’re committed to meeting this demand. We’ve integrated sustainability into our offerings by prioritizing train travel, partnering with local suppliers, and creating itineraries that focus on responsible tourism.Another trend is the rising desire for personalized, authentic experiences. Travelers want more than just sightseeing; they want to connect with the culture, history, and people of the destinations they visit. To support this, Avellera offers highly customized itineraries that include immersive, local experiences—ensuring that each journey feels unique and meaningful.Additionally, the shift towards seamless, tech-enabled travel is something we’re fully embracing. We provide real-time support and updates via messaging, allowing travel sellers to offer their clients peace of mind and a hassle-free experience.To further empower travel sellers, Avellera provides access to our live database and trip builder tool, enabling the creation and booking of custom itineraries with instant online pricing and confirmation. This tool allows travel agents to independently design trips or select from our popular routes, making it easier than ever to offer tailored experiences that meet their clients’ specific needs.By staying ahead of these trends and focusing on sustainability, personalization, and seamless service, Avellera is dedicated to helping travel sellers grow their business and meet the evolving needs of today’s travelers.
What are your commission structures?
Avellera offers competitive commission structures designed to reward our travel partners for their collaboration and dedication. Our traditional commission rates vary depending on the type of service and itinerary booked, with higher percentages available for luxury and tailor-made packages. Typically, commissions range from 10% to 15%, with opportunities for increased earnings through volume-based incentives and long-term partnerships. We’re committed to ensuring our travel partners are well-compensated for their efforts in delivering exceptional travel experiences to their clients. Detailed commission structures and additional incentives can be discussed directly with our sales team, tailored to your specific needs and business model.
What tools/technologies do you have in place to support travel sellers, and do they integrate into current technologies?
Avellera offers a range of advanced tools and services to empower travel advisors and tour operators in delivering top-notch experiences to their clients. We use Nezasa as our trip builder tool, allowing you to book full ground services with live pricing for hotels, tours, activities, transportation, and rental cars. This tool seamlessly integrates into your sales strategy, whether via web, email, or printed materials.To enhance your brand, we can provide an iFrame that includes your logo, which can be embedded on your website. This allows you to use our trip builder and database to offer pre-designed trips or create custom itineraries. You’ll have access to our live database, enabling you to share trip ideas and concrete offers with your clients via a simple link or PDF. We handle all payments automatically, and clients receive their vouchers directly after booking, streamlining the entire process. Additionally, our system supports searching and booking flight connections if needed, providing a comprehensive solution for your travel planning needs.For our Vienna-based brand, Prime Tours, we use Fareharbor for managing activities and transportation within Austria, especially for large groups. Personalized group requests are handled via email, ensuring each experience is tailored to your clients' needs. By integrating these tools, you can effortlessly offer high-quality, customized travel solutions while focusing on what you do best—delivering exceptional service to your clients.
When communicating with your company, what can travel advisors expect?
When communicating with Avellera, travel advisors can expect a smooth, efficient process with minimal need for email communication (except for group bookings). Our Avellera Trip Builder dashboard is available 24/7, allowing you to independently build custom trips or select from our pre-designed itineraries. Simply add the correct dates and instantly share the trip with your clients.All prices displayed include your defined commission, and clients can pay securely by credit card. Designing a trip from scratch typically takes about one hour before it’s ready to be sent to your customer.If you do need to contact us via email, especially for group inquiries, you can expect a response within 24 hours. Our goal is to provide you with the tools and support you need to deliver exceptional service to your clients efficiently and effectively.
How and where can Travel Advisors book or get support when selling your product?
Travel advisors can book and get support for selling Avellera products through several convenient channels:
1. Avellera Trip Builder Dashboard: Our 24/7 live platform allows advisors to build custom itineraries or choose from pre-designed trips, add dates, and share them instantly with clients. This tool also provides live pricing, instant booking, and includes commissions in the displayed prices.
2. Dedicated Support: Advisors have access to a dedicated point of contact for personalized assistance. For general inquiries or support, our team is available and typically responds within 24 hours: trips@avellera.com
3. Email Support for Groups: For group bookings or highly customized requests, advisors can reach out via email, and our team will respond within 24 hours.With these resources, travel advisors have everything they need to efficiently book and sell our products, ensuring a seamless experience for both them and their clients: trips@avellera.com